Repositioning a business from a charismatic leader to a strong team with We Are Dan Cooper.
Celebrating 25 years in business, Dan Cooper is one of the top real estate brokers in Oakville, Ontario.
Transforming the brokerage known for its leader, Dan Cooper, into a distinctive team, The Dan Cooper Group, was a collaborative effort between the strategy and design team. Along the way, we created a brand language and marketing approach that changed the face of real estate in Canada. The premium colour palette, bold and flexible logo, strong new voice, and elevated marketing applications combined to reposition the business to not only become the top real estate broker in Oakville, but also claim the No. 1 position in the West GTA.
Eight realtors were invited to win our business. The Dan Cooper Group was selected primarily because of their marketing materials.